September 10th, 2007 | Alexandra M.
Simply Vera arrives at Kohl’s

Simply Vera by Vera Wang officially launched yesterday at Kohl’s. The retailer ran ads for the collection in fashion magazines such as In Style, Vogue and Cosmopolitan for the past couple of months in hope to attract numerous customers. Unfortunately, WWD reports today that the expected rush never materialized and the collection doesn’t seem to bring the expected success. Embodying all of the Vera Wang’s sense of style, the Simply Vera line is more accessible to everyone and includes apparel, shoes, jewelry, intimates, handbags, belts, scarves, gloves and a home line. Of course the line is nothing compared to what Vera showed us last Friday during New York Fashion Week for her usual collection. With prices ranging from $35 to $150 some items have already sold out or are not available in all the sizes. Sales associates at Kohl’s tell us that popular items will be restocked on September 17th. You can find the whole line here.
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Topics: Events














September 10th, 2007 at 3:47 pm
I find the Simply Vera collection a bit cheap for what it is. You ad a in few bucks and you get something much better and valuable. Yes it’s Vera Wang, but who knows if she really designed the clothes.
September 11th, 2007 at 7:48 am
I totally agree with Janice! I was not impressed!