Remember the Anya Hindmarch “I’m not a plastic bag”? The humble $15 bag was sold out within hours at the New York store last June. Now U.K. celebrity gossip site HolyMoly have launched the anti-Hindmarch “I AM a plastic bag”. The site reports that several English newspapers such as the Times and the Telegraph as well as the BBC, ITV and production companies are in complete love with the new “I AM a plastic bag”. Not so long ago the same newspapers and productions companies were worshipping the Anya Hindmarch bag. Just another proof that fashion and trends always win over eco-friendly…no matter what. If you want to put your hands on this exclusive item, you can try your luck at the HolyMoly site and try to win it.

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