Victoria Beckham continues her stint as the face of Marc Jacobs. The style icon channels her in fairy tale princess and attempts to kiss a frog in this latest ad for the fashionisto’s Spring/Summer ‘08 collection.

Kimora Lee Simmons has decided to take over department stores with new line called Fabulosity, which will debut in J.C. Penney stores in July. Inspired by the glamorous lifestyle of the former runway model, Fabulosity embodies a lifestyle of confidence, beauty and fashion sense, all at a smart price. Fabulosity will be merchandised at JCPenney as an urban lifestyle offering in Juniors with a complete sportswear line featuring tees, knit tops and sweaters, jeans, skirts and dresses, as well as hoodies, jackets and outerwear. Price will range from $29 to $108.

Jude Law is the face of Dior’s latest fragrance. The actorhas been lined up to be the new face of Dior- but we won’t see the ads in the UK or US. He will join actress Eva Green who has spectacularly represented Midnight Poison for Dior thanks to an important media campaign

Scary Spice Mel B has signed up to be the new face, and body, of lingerie brand Ultimo. It is rumoured that the Spice Girl could net $1.2 M for the campaign, which has previously featured stars such as Sarah Harding and Penny Lancaster. Mel is rumoured to have won the contract from the Girls Aloud star after bosses at Ultimo were impressed by her growing profile Stateside, and impressive new physique, freshly toned from the Spice Girls’ comeback tour. A source from the company revealed to The Sun this weekend, ‘We were blown away by the great shape she is in and desperate to land her. Mel B has never been bigger.’